The department is responsible for all kind of public engagements   with arts and culture to strengthening bilateral relations related to  cultural economics, cultural management, arts, cultural entrepreneurship and cultural policy with the hosting countries, and contribute directly to enhance the nation brand of the home country, although the department is responsible for  boosting the collaboration of knowledge transfer with research institutions, industry, governmental agencies, non-​profits, and other academic institutions through experience exchange. moreover the department responsible for all kind of Social media communication, collaborate with journalist, follow up the home country articles within the hosting countries, analyse media influence and power towards Public.